Your message should be different, especially editors and their readers are interested!
Latest news are required, because a reader wants to read news, he does not know, no newspaper wants to print information that is already generally known, and no editor wants to print news from yesterday. May help somewhat, by highlighting important events, or even construct new ideas. Create a short and concise story, no PR-reading!

The smallest unit in the press reports is Headline , the so-called head.
You should in a sentence to draw attention to the content. Readers decide whether they read after the headline or not. This rule also holds in an editor.

For in-depth preview of events and reporting serves the message .
You is more than ten to fifteen lines long and written completely sober. Make it clear in the first sentences to whom it goes, what it does, at what location and at what time. Content in any order, depending on the meaning: who, what, when, where, how, why?? The message is for the short notice and reporting of events.
Then follows the report. He is also absolutely factual and must answer the six "w" but something closer look at the individual points. Scope: Approximately 30 typewritten lines at 60 characters. The big news is in the six to ten lines long preload .

Arouse the interest of the reader, because the A and O is the wording of your text. VUse rhetorical or funny material, but you stick to the facts and &do not overdo it. Avoid phrases such as "dthe best, the greatest, the very latest".
Also you should not be confused with a press release from an advertising text!
The shorter, compressed and content-rich articles is one, the more likely it will be printed. Pay attention to the logical structure. The information is in the foreground. Short paragraphs are easier to read. In each paragraph should be a thought together.

Names and first names are written out as title (except Dr.) and speeds up including twelve. The word "Mr." before proper names it is not in journalistic parlance.
Write a report in the third person , even if these are a matter or thing. Orient yourself with your formulations of popular spellings of your competitors. Study the contributions from other providers, and use the expressiveness of the successfully placed editorial articles in trade journals. Take advantage of the express and news style quotations in the report recently, and flush.

In selecting the media to be addressed, you should first think about your goals. 
Do you feel your companys image to your local supply, then the daily press, regional, and local media, radio and TV stations with your messages. For each target group there are various placements in the media industry.

Do you want to reach through regional attention, then you also select national media such as business press or national daily press.

The trade press is used, however the technical information of your customers and suppliers, where you do not speak to the public.

Make sure that you spread your message target groups. Select the distribution to your exact needs from. Supply the editors at regular intervals with information. Only then will you achieve a "recognition" of your company or your product.

Please observe deadlines. Daily updated reports must be distributed immediately, for other messages, you should plan on 2-6 weeks lead time.


We will gladly help you with the creation of the press release to one-time fee of 50 Euro. Just send us a short e-mail with the appropriate bullet points.